Mia Sherwood Landau

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Seth Godin gets all the credit for the title of this post - A brand is a shortcut.  But that's not all he said about it, of course.

In a great little marketing course I bought on SkillShare this week Seth says -

"A brand is a shortcut. It's a shortcut for all the expectations I have for what you're about to do for me. It's a shortcut for trust, for promises, for conversations."

Isn't that a great definition?  I love it, and I am going to share it with everyone I coach in their personal branding process now.

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