Mia Sherwood Landau


We could play a party game that offers a prize for naming as many brands as possible in 30 or 60 seconds.  We'd blurt out Coke... Macintosh... Coors... Dodge... Google... etc, as fast as possible. Got the picture?

But very few of us would be likely to yell, "Mother Teresa... Bill Gates... Hillary Clinton... John Force... etc. Meaning, we would not be thinking of someone's name as a brand. But in fact, those names are definitely brands, whether or not the branding was intentional.

At the time of this posting Hilary Clinton is deeply involved in re-branding herself for a possible presidential election. And John Force is hammering home his legendary drag racing brand as he and his family members compete (sometimes against each other) in the national finals races of this year's drag racing season.

Hillary and John are branding themselves intentionally, to the tune of MILLIONS of dollars a year. Because they CAN...

You and I may not have that kind of money to establish our personal branding, but the concepts are the same and we have access to many of the same tools.  Fortunately, we don't have to play in the branding big leagues to win.

"Now we talk about personal brands, political brands and brand management. And even though the conversation around brand has become bloated with jargon and gobbledygook, its importance can't be oversold." That's a quote from David J. Katz and it makes my point, too. 

Personal branding is 'WAY more important than most of us have realized as we go out the door and go out on the web each day.

Our "good name" is not only our reputation as our parents and grandparents may have taught us, but it is our brand, whether we built are building it intentionally or unintentionally.

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