No two clients are the same, because no two people are the same. We don't like the same things and we all have our own, unique preferences in conversations and relationships.
So, there are many voices on the web, teachers, trainers and people who have made a ton of money and who seem to know a lot, right? They often tell us, "I know how you should do things. Do it this way and you will succeed."
It might be true, and it might not.
First of all, HOW we show up in the world and on the web is the first part of our success.
And then, when we have our personal branding developed, or we have at least started down the road in our personal branding journey, only then do we really start to know WHO. I mean, WHO may be our ideal client and WHY.
But it all starts with knowing WHO WE ARE AND WHAT WE DO. That comes first.
Then we can begin to notice the subtle ways we grow and change (yes, we change) as we work with clients, some of them being more ideal than others. But all of them being important to our own personal branding process.
We are branding ourselves, person-by-person in our work. And we are circling around and gingerly touching the reality that Seth Godin shared recently, one that none of us should ever forget on our branding and success journeys -
"All your prospects are not the same, and if you insist on treating them that way, you will waste your time and your enthusiasm on people who aren't bringing any to your interaction."
Each client helps us develop our brand, whether they know it or not.