Generally , most of us hate to be wrong because we think it will cost us our credibility and diminish trust with people who matter to us.
But trying to cover up our mistakes is not usually a good plan. It frequently backfires.
I've found that earning trust is much easier when I am willing to be transparent and admit my mistakes, and the sooner the better.
Coach Gary Henson said it so well in an email today, "Consider that, rather than looking bad, when you admit that you were wrong and take responsibility, people around you will trust you more."
Personal branding happens in the eyes and the minds of our beholders, and how we choose to 'fess up to our mistakes is a big part of it, whether we like it or not.
If our clients can trust us to admit mistakes, that means they can also trust whatever we say and do.