Mia Sherwood Landau

Blog

As we all know, there is a conscious expectation that we'd better have something free to offer anyone who might show interest in us on the web.

We all need a freebie. And it needs to be consumable, like the chips arriving before the Mexican meal. We expect them, and most of us eat them, with gusto.

So, what are the crispy, delicious delicacies that will will work like hot, fresh tortilla chips in a basket for people gathered around my website, looking for my freebie?

Hummmm...

I don't have a crisp reply to that question at this moment, but I like what copywriter Peter Sandeen said in an email today-

"...your freebie should give people the feeling of 'Oh, I hadn't thought of that. And it really helps me!' When they get that feeling, they have a great reason to see how you could help them more.

A great freebie doesn't have to be long (just a few hundred words can be plenty) as long as it makes people feel like you really helped them."

And Barry Feldman's post provides a pithy statement in the same line of thinking - "...

a credible content marketer needs to draw the line between fluff and substance and stay on the right side of it. - See more at: http://feldmancreative.com/2014/07/nontent/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+FeldmanCreative+%28Feldman+Creative+-+The+Point%29#sthash.XGckVbBp.dpuf

 a credible content marketer draws the line between fluff and substance, and stays on the right side of it."

If these thoughts seem vague, they will begin to make more sense as you begin to produce content and create a freebie. You will be writing to establish your personal branding and giving consideration to the all-important question, "Is this actually valuable?  Would it attract me if somebody else posted it?"
a credible content marketer needs to draw the line between fluff and substance and stay on the right side of it. - See more at: http://feldmancreative.com/2014/07/nontent/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+FeldmanCreative+%28Feldman+Creative+-+The+Point%29#sthash.XGckVbBp.dpuf
  • Leave a comment:

  •