Mia Sherwood Landau


One of the main hazards of knowing too much (yes, there are many hazards) is exactly what causes many entrepreneurs and authors to accidentally lose their audiences, even their customers who are genuinely interested in their business or their book. 

That hazard was described perfectly by Jeanine Blackwell in an email I received today:

"The challenge is that the more expertise you have, the more likely it is that you know the symptom isn't the real problem. And, it becomes really easy to forget to speak to symptoms and instead go on a mission to educate people about the 'real problem."

My problems are nobody else's business, and discovering where and how they begin, so I can locate the taproot and yank it out for good is also nobody else's business but mine. Unless I ask someone for help, I don't want anyone to dig or pry or yank with me. I certainly don't want them to dig or pry without my permission.

Making sense? I know this is making sense to other gardeners anyway!

So, another obvious hazard of knowing too much is speaking above your audience and coming across as condescending, which is never a good idea.

But Jeanine's point is well-taken, too. Moving too quickly past my headache and giving me cogent advice about my diet or my home lighting is not going to work unless and until I invite you into my world to give me advice.

Sometimes we don't even know when we're doing it, meaning going past the immediate problem and choosing to focus on the underlying cause instead.  Good thing to remember, isn't it?


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