The line between fact and fiction has always been very blurry... in our own thoughts, in journalism and of course in the court room. Relying on facts is a risky practice, even though it is immensely popular in the form of statistics in our spreadsheets and demands in our conversations with teenagers. We just want the facts so that we can make our own judgments about them and form our own opinions.
Too bad it doesn't really work that way. The best of spreadsheets are still subjective to some extent (Who provided the data? Where did they get it? Did they leave anything out on purpose?) and of course most conversations with teenagers are filled with subjectivity on both sides.
Creating and deconstructing fiction is a great way to build truth in our personal branding.
I like the way Judy Brunstad says it in an email today -
"And while you may tend to think of nonfiction as an orderly progression of facts, the real facts are that nonfiction often borrows from fiction, including flashbacks, character development, and dramatic endings."
Sounds like real life, doesn't it? And it sounds like a great recipe for building personal branding, too.