Today the concept of "mindfulness" finally sunk in... it's the opposite of mindlessness.
As a diner, I know the difference between shoving food in my mouth when I'm distracted and peacefully savoring a meal.
As a writer, I know the difference between mindfully and mindlessly putting words together on the page. Yes, it can work both ways.
Mindfulness is not just for meditation practice. It's for our best work in the world.
Personal branding created with intentional, mindful attention and care is the opposite of mindless advertising that turns people off.