Remember OPM - Other People's Money? That was the buzz word of the no-money-down real estate investing fad. I got into it a couple decades ago, and that's why I'm thinking OPO today - Other People's Opinions. Maybe I just coined that phrase!
Apparently the importance of social media has begun to eclipse SEO - seach engine optimization.
The simplistic explanation of this rather complex phenomenon is that what other people say about me on Facebook and Twitter and LinkedIn and Google+ has more weight with search engines than what I publish about myself. Unless my testimonials show up in social media, as opposed to my own site, they don't help my rankings.
Is it just me, or does this seem rather odd? The court of public opinion on social media is not the most reliable of sources. People gossip and rant, accuse and aquit with little or no real knowledge of people or situations. How can search engines justify reliance on all that for determination of page rankings?
I guess we will have to stay tuned for further developments.