I marvel at how many people think they don't like sales. We are all selling all the time because we are selling ourselves in our professional lives.
Coaches definitely sell themselves professionally. That's why I love this quote from the forward of Jeb Blount's book, People Buy You:
"It wasn't my pitch, my product or even my company that landed my first big sale. It was my willingness to listen."
Bob Beaudine, Author and CEO
Our clients buy us, or they don't. We sell them on the idea of buying us, our time, our products and services, or we don't.
We are selling ourselves naturally whenever we have genuine willingness to listen to people.