I do it and I knew it, but sometimes I don't really know what I'm doing....
This is about blogging, and why I do it. Jeffrey Slater posted on Mark Shaefer's blog today, and said it perfectly:
"Blogging helps me think through marketing issues and gives me a chance to provide marketing coaching to the small business community that follows my work. I am always looking for new ways to expand my reach."
Does Slater's explanation make sense to you, too?
The real value of blogging in my life, personally and professionally, is helping me think and helping me keep a journal of my thoughts. The process and the platform provide tremendous value to me.
If it provides value to others, too, that's great. I sincerely hope my thoughts and words work for others, too. But the first and most important person to whom my blogging provides value is me.
Blogging helps me think through and build my personal branding with words on the web.
And that's how I encourage my clients to build value on their sites, too.