Dov Gordon's statement in an email today just riveted me -
The change you want must be clearer than the path you're on.
Well, that pretty much says it all, what we help our clients do as their coaches and what we all need to do in any business.
Oh, and what we do in the rest of our lives as well.
Helping my clients see their own clear path ahead is my greatest privilege. Personal branding is a great place to start creating that path, a clear path to our own personal future in our business.