No matter what we may say or do, we all want to matter and be seen.
Seth Godin said it in his blog post today, and jump-started my thinking about how our personal branding is supposed to do exactly this - to matter and to be seen.
"When we offer people a chance to matter and to be seen, we have the chance to offer them something magical."
Giving someone the opportunity to matter is one of the greatest gifts we can give, and that includes giving the opportunity to ourselves. Choosing to matter is a simple decision with consequences that last a lifetime.
Creating personal branding is a way to make a statement reflecting the simple decision to matter, and of course to be seen. Our words and our images define us, and that's what a brand is all about.