Perhaps you've noticed that I welcome the wisdom of my fellow personal branding experts... I often quote and link to others who tirelessly post to inform and inspire me, and others who may or may not ever become their clients.
Today I was struck by these wonderful words on words in Marcia Yudkin's post, "Words have histories. They have depth. They communicate more than any strict unilateral intention in your mind. Write accordingly!"
What a deep admonition for all of us who are building our personal branding, on and off the web. Our words are our building blocks, more than anything else.
Our words endure, so we need to make them meaningful and enduring to represent ourselves powerfully and successfully as our personal brand.