Mia Sherwood Landau

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Over 30?  Me, too. 

Millennials are the generation of people born in the years between the early 1980s to the early 2000s.

Baby Boomers and GenXers need to sit up and take notice of these words by Erica Trautman, posted on EMarketing and Commerce:

"Millennials are many things. They're digital natives, video gamers, equal parts skeptic and idealist, and they can smell inauthenticity from a mile away."

In other words, Millennials are pretty tough customers compared to previous generations ingesting TV commercials as a steady diet.

Millennials can skip over and eliminate commercials, if they watch TV at all.

Neither of my two daughters or any of my five of my grandchildren watch TV.  They watch NetFlix and YouTube instead. Within seconds they can click away from any ad appearing on their screens - their TV sets connected to an XBox, their laptops, their smart phones and their tablets.

Digital programming gives them power, and they expect to have the power to click onto and click away from words, photos, audios and videos as desired.

Writing for Millennials is a new frontier in brevity, wit and style. It must be laser-focused on their momentary interest, and it must satisfy.

Writing copy for personal branding is what I do, and I'd be happy to help you craft words to satisfy Millennials in your target market. Call me and we'll get your words started now. 903-328-9670

 

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